Blake Shelton and Lee Metzger are starting a new chapter in their business relationship with the launch of Lucky Horseshoe Productions. The announcement follows the success of their collaboration on the hit US series. barmageddon and comes a day after Shelton’s last appearance on The voice, the singing competition show she helped launch in 2011 and ran for 23 seasons. By releasing the prodco, the duo aims to bring their creative vision to a wider range of projects across various genres.
Shelton and Metzger met on The voice where Metzger was Executive Producer for 13 seasons and most recently collaborated on hit competition series barmageddon, Hosted by WWE’s Shelton, Carson Daly and Nikki Garcia. barmageddon it was USA Network’s most-watched series premiere in nearly three years with 1.2 million total viewers. Production recently wrapped on the second season.
“I’m excited to team up with my longtime friend and creative rainmaker, Lee Metzger,” said Shelton. “He was one of the first people I met in The voice and currently working together on Barmageddon. We have always been in sync on ideas and projects that interest and excite us. As long as Lee doesn’t screw this up, he’s going to be great,” Shelton laughed.
“Over the years of working with Blake, we have created some incredible television moments, now with the success of barmageddon, we’ve realized that we have a creative point of view that the audience loves to see, Mezger said. “I am looking forward to producing our own brand of entertainment and years of success with Blake. Besides, now that he’s gone The voiceIt’s not like I have anything better to do,” he laughed.
Lucky Horseshoe Productions is represented by Verve.